Apple’s latest product, the Vision Pro headset, has already made significant waves in the market, with reports indicating that the tech giant has sold over 200,000 units since the commencement of preorders. According to MacRumors, which cited a reliable source familiar with Apple’s sales figures, the headset saw a remarkable surge in demand, leading to swift sell-outs shortly after preorders opened on January 19.
Swift Sell-Outs and High Demand
The Vision Pro, set to officially launch in the US this Friday, witnessed an unprecedented rush for early orders. Available for preorder starting at 8 a.m. ET on January 19, the headset’s popularity soared rapidly, causing shipping times to slip from February to March within hours of its release. Analysts had anticipated this fervent demand, with TF International Securities analyst Min-Chi Kuo predicting a rapid sell-out based on the limited initial inventory and the device’s premium price point.
Projections and Market Outlook
Kuo’s projections, which initially estimated sales figures between 160,000 to 180,000 units, were further validated by the rapid depletion of preorder inventory. However, Kuo suggested that demand might plateau after the initial surge, characterizing the Vision Pro as a niche product catering primarily to dedicated Apple enthusiasts. While the headset garnered positive early reviews for its mixed-reality capabilities, concerns lingered over its hefty price tag of $3,500.
Apple’s Foray into Mixed Reality
Marking Apple’s first foray into a new product category since the Apple Watch debut in 2014, the Vision Pro represents a significant milestone for the tech giant. Positioned as a mixed-reality headset, the device aims to seamlessly integrate virtual experiences with real-world environments, offering users a transformative immersive experience. Despite the premium pricing, early adopters and enthusiasts have eagerly awaited Apple’s venture into mixed reality technology.
Anticipation Builds for Launch
As Apple gears up for the Vision Pro’s official launch, anticipation among consumers and tech enthusiasts continues to build. With stores preparing for the device’s arrival and offering free demos to eager customers, the Vision Pro launch marks one of Apple’s most significant hardware releases in recent years. As the tech giant prepares to unveil its groundbreaking mixed-reality headset, all eyes are on Apple to set new standards in the immersive technology landscape.
