Situated in Dong’an South Road, Chengdu, SND Concept Store by Various Associates offers a serene escape from the urban chaos. With a grand, immaculate dune as its centerpiece, the store transports visitors to an otherworldly realm, inviting them to explore and discover hidden treasures amidst the city’s bustling streets.
Embracing Ancient Memories
Inspired by distant memories of dunes and mining, SND Concept Store creates a unique spatial experience that harkens back to ancient times. A black path resembling a deep mine guides visitors through the space, while steel grilles offer glimpses of light and shadow within the dune.
Crafting Spatial Encounters
The design team’s innovative approach transforms the existing building into a monumental structure, evoking the awe of ancient landscapes. A column-free, dune-shaped space spans 21 meters diagonally, providing ample room for clothing displays and fitting areas. The seamless integration of mechanical components ensures a clean and pure aesthetic throughout.
Balancing Power and Aesthetics
Raw iron materials and organic shapes define the store’s interior, creating a dynamic tension between strength and beauty. Custom display fixtures serve as focal points, illuminated by shifting light and shadows. Meticulous attention to detail enhances the space’s texture, creating a mesmerizing realm of art.
Illuminating Spatial Journeys
Innovative lighting systems guide customers through a spiritual journey, accentuating textures and revealing the space’s expansive nature. Bright light and deep shadows create a sacred runway for fitting rooms, evoking a sense of ceremony and self-admiration.
A Profound Narrative
Through SND Concept Store, Various Associates weaves a profound narrative that reflects the brand’s identity and resonates with customers on a deeper level. Like a silent milestone amidst a bustling city, the store tells an epic tale of sand and iron, inviting visitors to embark on a journey of exploration and self-discovery.
