Nestled within the vibrant Shenzhen OCT-Loft Creative Culture Park, the Tan90° Bar emerges as a beacon of innovation in a city teeming with possibilities. Surrounded by the cultural allure of renovated factories, verdant landscapes, and time-honored trees, the bar stands as a testament to the fusion of artistry and commerce. AD ARCHITECTURE embarked on a mission to redefine urban spaces, infusing the bar with a radical design approach to captivate customers and invigorate its commercial endeavors.
Unleashing Creative Exploration
For AD ARCHITECTURE, every design endeavor presents a new frontier of exploration. In the realm of commercial design, the challenge lies in translating evolving business models and consumer trends into immersive spatial experiences. With the Tan90° Bar project, the design team embraced serendipity and innovation to push the boundaries of conventional design. By incorporating an out-of-the-box perspective while remaining rooted in market dynamics, AD ARCHITECTURE sought to craft a truly unique urban oasis that defies convention and sparks curiosity.
Balancing Purity and Complexity
The design ethos of the Tan90° Bar revolves around amplifying existing architectural forms to create a dynamic spatial narrative. AD ARCHITECTURE masterfully intertwines complex design elements, resulting in a surrealistic yet grounded ambiance. Through a pure design approach, the bar’s interior becomes a canvas for visual exploration, inviting patrons to immerse themselves in a realm of endless possibilities.
Evoking Storytelling and Psychedelic Imagery
At the heart of the project lies a narrative tapestry woven with transient images and psychedelic motifs. Chief designer Xie Peihe envisioned a space enriched by user participation, where fragmented images provoke a sense of momentary immersion. These psychedelic elements imbue the bar with an air of mystery and excitement, fostering a dynamic interplay between reality and imagination.
Embracing Radicality with Moderate Restlessness
The Tan90° Bar exudes an aura of radicality tempered by a sense of fluidity and adaptability. Its versatile design allows for seamless transitions between daytime café leisure and nighttime whiskey bar allure. From the intimacy of a cave to the futurism of a space capsule, the bar’s form invites patrons to embark on a journey of discovery and delight.
Reflecting on Design Innovation
In retrospect, AD ARCHITECTURE’s design strategy for the Tan90° Bar epitomizes strategic vision and creative prowess. Behind the seemingly audacious design lies a wealth of design experience and market insight, culminating in a branded space tailored for discerning clientele. As the designers aptly put it, “The twisted space becomes a conduit for connecting design with business, infusing the space with new energy and narrative possibilities.”
