Simon Porte Jacquemus, the visionary behind the Jacquemus brand, has once again captivated the fashion world with his latest runway show. As the applause for his show fades away, Jacquemus reflects on the momentous occasion in a quiet room at the Fondation Maeght, nestled in the picturesque hills of Côte d’Azur.
A Master of Image-Making
Known for orchestrating viral moments, Jacquemus has mastered the art of blending fashion with internet culture. His off-calendar shows held in breathtaking locales have become iconic, offering a unique fusion of fashion and art. Jacquemus designs encourage sharing and often transcend the boundaries of traditional fashion, becoming wearable memes in their own right.
The Jacquemus Phenomenon
Jacquemus’s success lies in his ability to capture attention and maintain a strong online presence. His independent status drives him to constantly innovate and push boundaries. Despite rumors of joining established fashion houses like Givenchy, Jacquemus remains committed to his brand, viewing it as his “big house” and focusing on continual improvement.
Evolution of Menswear
While Jacquemus initially had reservations about menswear, his dedicated men’s line has become a cornerstone of the brand’s success. The collection, characterized by its approachable yet stylish designs, resonates with a diverse audience. Jacquemus’s latest menswear offering introduces a more sophisticated silhouette, signaling a new phase for the brand.
Pop Luxury Aesthetic
Described as “pop luxury,” Jacquemus’s new vision combines elevated construction with considered details. The collection features sculptural elements, luxurious fabrics, and subtle nods to art and culture. From structured jackets to jaunty collars, each piece exudes a sense of understated elegance.
Attention to Detail
Behind the scenes, Jacquemus demands perfection from his team and suppliers. He meticulously oversees every aspect of the design process, ensuring that even the smallest details are executed flawlessly. This dedication to quality shines through in the final collection, elevating the brand to new heights.
Looking Ahead
As influencers buzz around the venue and products from the collection hit the shelves, Jacquemus remains focused on his journey to the top. With unwavering determination and a commitment to excellence, he continues to push boundaries and inspire the next generation of fashion enthusiasts. For Jacquemus, it’s not just about reaching the top—it’s about constantly striving to do better and better.
