In this edition of Found, we delve into the journey of theSkimm, a digital media company revolutionizing news delivery for millennial women. Co-founders Carly Zakin and Danielle Weisberg share their insights on navigating the ups and downs of the media industry.
Identifying Market Gaps and Mission
Zakin and Weisberg founded theSkimm with a mission to address the lack of accessible and engaging news sources tailored for millennial women. Recognizing a market gap, they set out to deliver news content in a concise and relatable format through their newsletter platform.
Riding the Digital Media Roller Coaster
Reflecting on their journey, Zakin and Weisberg recount the challenges and triumphs encountered while navigating the dynamic landscape of digital media over the past decade. From adapting to technological advancements to overcoming content distribution hurdles, they discuss the resilience required to thrive in the industry.
Pitching to Male VCs and Market Reception
Pitching a product targeted at millennial women to male venture capitalists presented its own set of challenges. Zakin and Weisberg share their experiences and strategies for effectively communicating the value proposition of theSkimm to investors, highlighting the importance of understanding diverse audience perspectives.
Embracing Co-CEO Leadership
The decision to adopt a co-CEO structure was deliberate for Zakin and Weisberg, who believed it complemented their respective strengths and fostered collaboration. They delve into the dynamics of their partnership, emphasizing the benefits of shared leadership in driving theSkimm’s growth and strategic vision.
Through their journey with theSkimm, Zakin and Weisberg exemplify resilience, innovation, and adaptability, offering valuable insights into navigating the ever-evolving landscape of digital media.
