Sò Studio embarked on a mission to design the Ubras Concept Store in Shanghai, aspiring to craft an interior space that embodies simplicity and coziness. Inspired by the brand’s ethos of “loyal to self, free at heart,” the design celebrates girl power and seeks to envelop visitors in a welcoming atmosphere of relaxation.
Blending with the Urban Landscape
Situated amidst the bustling Huaihai Middle Road, the Ubras Concept Store stands out by receding its facade, relinquishing space back to the city. A curved, luminous wall adorns the exterior, signaling a departure from the typical commercial aesthetic and inviting passersby into a space of comfort and care. Brand symbols subtly adorn the entrance, setting the stage for an immersive retail experience.
Harmonizing Structure and Softness
Upon entering, visitors encounter structural props dispersed throughout the space, juxtaposing against the soft beige tones that dominate the interior. These props create distinct sectional areas, facilitating a streamlined circulation path. Soft finishes adorn existing columns, contributing to the store’s serene ambiance. Micro-cement materials and rubber-textured elastic paint further accentuate the brand’s emphasis on comfort and protection.
Tailored Spaces for Every Visitor
The Likeuu area caters to teenagers, offering close-fitting clothing in a space characterized by laminate and ring displays. The cash register, positioned as an L-shaped prop in the center of the store, serves as a focal point, seamlessly integrating with the surrounding environment. The interior design aims to evoke a sense of intimacy and care, ensuring that patrons feel cherished as they navigate the store.
Enhancing the Sensory Experience
Soft display walls and arc-shaped light bands infuse the space with a subtle and delicate ambiance, elevating the journey of exploration within the store. The lighting system adapts to different modes throughout the day and night, enhancing visual comfort while maintaining a connection to the surrounding environment. Every aspect of the design, from the “u” shaped elements to the soft details of edges and corners, contributes to creating a cozy environment reminiscent of one’s favorite garments.
Conclusion: Elevating Daily Life Through Delicate Beauty
The Ubras Concept Store by Sò Studio is not just a retail space but a sanctuary where visitors can experience the subtlety of design and find solace in the embrace of comfort and freedom. By prioritizing simplicity, softness, and brand identity, the design transcends the traditional retail experience, offering patrons an intimate and sensorial journey through delicate beauty in everyday life.
